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THAI, Nok Air, and THAI Smile Join Forces to Increase Market Share

Time:2014-05-22

Thai Airways International Public Company Limited (THAI) recently held a seminar that was attended by the Management of

THAI, Nok Air, and THAI Smile in order to brainstorm and join in a tri-party cooperative effort to provide full air transport services to domestic and international destinations.  As a result of the seminar, the three airlines defined their respective roles in a way that they complement each other, whereby each airline established a clear and separate target market.  In the future, the three airlines agreed to work together to reduce operating costs and enhance potential in service provision, placing emphasis on business units that support air transport services such as technical services, ground services, and catering services.  Participants in the seminar included Mr. Chokchai Panyayong (fourth from left), THAI Acting President, Mr. Patee Sarasin (fifth from left), Nok Air Chief  Executive Officer, and Mr. Woranate Laprabang (third from left), THAI Smile Acting Managing Director.

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